Google, HTC Vive, Acer, Starbreeze, Oculus, Samsung and Sony Band Together To Form Global Virtual Reality Association
Today, Google, HTC Vive, Oculus, Samsung Sony and Acer, announced in a press release that they are banding together to form the Global Virtual Reality Association (GVRA). A non-profit organization with a goal to “promote responsible development and adoption of VR globally.”
The new association, consisting of the industries leading players, could be good news for users seeking a united front within the ever expanding, VR platform.
The rapid growth of the market has left it somewhat fragmented, with exclusivity deals and development paths making for a difficult consumer experience regarding access to content.
Moreover, Users have had issues with a lack of cross-platform titles, along with hardware compatibility limitations. For example, games purchased on the Oculus store may not be playable on Steam VR, and so on.
Interestingly, though, Steam’s lack of representation in the association means that a unified standard may not be entirely obtainable. As Steam ultimately holds the key to the vast majority of Virtual Reality content, via their Steam Store and Steam VR platforms.
Jon Wiley, Director of Immersive Design, at Google said
“The GVRA is a necessary first step toward ensuring great VR experiences for everyone, through collaborating on research and sharing best practices as the field grows and evolves. We look forward to working with our industry colleagues.”
Rikard Steiber, SVP, at Vive adds
“It is important that we as an industry are working together to establish best practices and common resources for our industry that will drive toward the $120 billion projection by 2020. The GVRA represents industry leaders and hardware manufacturers across the globe who are creating the best VR experiences available.”
The launch of Global Virtual Reality Association could still be a good step toward a uniformed approach to the future growth of the market, even without the current participation of Steams assets. However, only time will tell as to what it will bring.