Visualise Launch Ford SYNC Applink at MWC 2016
Award winning Virtual Reality production company, Visualise, delivers ‘Ford SYNC AppLink presents Ministry of Sound’, a ‘drivable’ Virtual Reality experience that will be Launching at Mobile World Congress this week.
Ford SYNC Applink is a software system from Ford that allows drivers to access their smartphone app’s using new Voice Control functionality. The app can also be used to control the car’s audio system, steering-wheel controls, multi-functional display and dashboard.
The latest 360 experience from, Visualise, unveiled last year at Web Summit 2015, demonstrates the Ford Applink system in action. The Visualise experience is accessed via a GearVR headset, coupled with a set of headphones for the audio.
The experience follows 25-year-old university graduate, Jess, as she uses Applink to access her playlists as she drives. The playlist features two tracks by Hed Kandi Glitterarti, namely Diggin’ On My Groove (Mr Vasovski Remix) and Let The Sun Shine In (Original Mix). As Jess listens to these tracks in her car, she is transported to the sunshine vibes of Ibiza, dropping into pool parties and clubs along the way.
The experience is designed to encourage and inspire developers to create ‘driveable’ apps for Ford SYNC AppLink by showcasing the system’s hands-free capabilities.
Henry Stuart, Co-Founder at Visualise, explains: “For us, this project is the closest we’ve ever come to producing an advert, showcasing the product which is a great way of demonstrating what VR can do. Ford’s European agency communications team, WPP, brought us on board to produce the content to immerse the app developers in the hands-free capabilities of SYNC and we’re really pleased with the outcome.”
Scott Lyons, Business & Partner Development, Connected Services, Ford Motor Company commented: “The team at Visualise created an impactful video that is both compelling and informative. Our brief was somewhat challenging as we needed to convey a technology story in a fun way using a new experience coming from Ministry of Sound. The result simply delivers on all fronts.”
The Ford SYNC AppLink presents Ministry of Sound experience will be available at Mobile World Congress up until 25th Feb 2016. Ford’s stand will be located at Hall 3, stand C20. So feel free to check it out or head over here to learn more about Visualise.